Most commonly used selling rule is that if your stock fall down to 7-8% below you buy point, you must sell all the stocks. This rule is unbreakable. There are two reasons. The first is to reserve your capital for next chance and the second reason is to keep confidence. If you lose your confidence, you can't control your emotion and it gets hard to make an intelligent decision.
Buy rule is that if stock is going up, you follows the trend. Average down strategy is very dangerous strategy. Average up is OK.
What's important is to have a plan before investing. Otherwise you are trading emotionally.
What is the "intrinsic value"? I saw this word a few years ago, but I am not sure what it means. Is this a company's real value?
Fundamental strategy : Major items are on performance, debt and cash , liquidity.
Fundamental analysis is always necessary. The point is "what is the company's worth?"
Earning growth and sales growth.
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